April 2019 ISC

MARKETING
  1. Distribute and review the 2019 Co-op Statement.  Do you have any claims to submit?  All claims must be submitted within 60 days of invoice.
  2. The Trane Spring Consumer Promotion is underway!  Remember, you can stack the rebate and the financing!  How are you the promoting the offers?
  3. Google Local Services is going live nationwide (as soon as three dealers are approved for an area).  We work with SearchKings, a Google Premier Partner, to get you enrolled.  Discuss how the program works, and then go to https://searchkings.ca/trane/ to start the process.  There is no charge to sign up!
  4. Join us at our Parts Open House in Buffalo on Thursday, May 16th from 11am - 2pm.  Lunch, giveaways, demonstrations, promotions, a scratch-n-dent sale, plus much more!
  5. Trane has a new resource available if you do not have a website, or you have a very basic website that needs to be redone.  Go to http://www.tranesites.com/ to learn more!
  6. If you are going to participate in the GEC Mitsubishi Electric/Trane SPIFF Program, please complete the Participation Agreement and send to marketing@gersterequipment.com.

TRAINING
  1.  We have an AC/Heat Pump Service Classes in April, in Buffalo on Wednesday, April 24.  Click on "Buffalo" to register.
  2. Review the Trane Learning Resources newsletter. Click HERE to listen to the "Why Trane?" Podcast - there is great information in this podcast, and we highly recommend it!
 
PRODUCT
  1. Distribute and review the Product Bulletin introducing the co-branded Trane/Mitsubishi Electric model numbers.  This will prepare you for the new co-branded price pages, coming soon!
  2. Did you know there's an incentive for New York State homeowners to have whole-house ASHP systems installed in their homes?  The incentive is $1,000/ton per qualifying unit with the option of the installing contractor keeping $500 and the balance being passed on to the homeowner.  And guess what?  Many of the new Trane/Mitsubishi multi-zone ductless systems and all of the Trane XV, variable speed heat pumps qualify.  If you would like more information on this program contact your TM or go to nyserda.ny.gov/ASHP.   Click HERE for a list of eligible METUS products. 

TRANE COMFORT SPECIALIST (TCS) MATERIALS
  1.  Review and discuss the TCS Google Review Report, with data from 1/1/19-3/31/19.
  2. Do you have any questions on the MAX Dealer Locator Updates and GMB Manager Access required for Google Reviews to show on the Trane Dealer Locator?   If you invited DAC Group to receive Manager Access, but your Google reviews are not appearing on the Trane Dealer Locator, make sure you invited Trane.client1@gmail.com.  If this email address shows up as "invited" (meaning the invite was not accepted), you need to delete it and send it again.  

Main Office
435 Lawrence Bell, Suite 13
Williamsville, NY 14221
716-650-4887

 

Syracuse Branch
101 Oliva Drive
Syracuse, NY 13211
315-373-0332


Buffalo Parts Store
90 Curtwright, Suite 4
Williamsville, NY 14221
716-458-1118