February 2019 isC

MARKETING
  1. Distribute and review the 2019 Co-op Statement. This shows your Co-op and DAC budgets for the year. Do you have any claims to submit?  All claims must be submitted within 60 days of invoice. 
  2. The Trane Spring Consumer Promotion starts on March 15th, and it includes stacking of rebates AND financing offer!!  Distribute and review the sales plan
  3. Review the 2019 Sales Development Fund (SDF) Sales Plan.  Use this sales plan as you set up your advertising plan for the year.  
  4. Trane has been named "America's Most Trusted® HVAC Brand" for the 5th year in a row by Lifestory Research!  We encourage you to leverage this honor and use it in your marketing efforts.
  5. Have you filled out your 2019 Ad Club Participation Form yet?  If not, please complete the form and return it to your TM or to marketing@gersterequipment.com.  
 
TRAINING
  1. There are new online courses available on Trane's e-learning site, including Nexia Diagnostics 101 and courses specifically targeted at Techs.  Click here for more information.  
 
PRODUCT
  1. Trane is introducing a new line of non-connected thermostats for 2019.  Review the Product Bulletin. Pricing will be published soon, but contact your TM if you need pricing sooner. 
  2. Review the 2019 Nexia Personal Use Sales Plan.  This is a great opportunity to get Nexia installed in your own home!  

 

TRANE COMFORT SPECIALIST (TCS) MATERIALS

  1. Review and discuss the TCS Google Review Report, with data from 1/1/19 - 2/4/19.  
  2. Review the 2019 TCS Year Round Financing Promotion Sales Plan for Prime TCS Dealers.  This is a great tool to use to close sales!  

Main Office
435 Lawrence Bell, Suite 13
Williamsville, NY 14221
716-650-4887

 

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101 Oliva Drive
Syracuse, NY 13211
315-373-0332


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90 Curtwright, Suite 4
Williamsville, NY 14221
716-458-1118